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shermin sathi
Apr 12, 2022
In Welcome to the Forum
But, for some reason, people still aren't clicking through to your website to learn more or to accept your offer. The call-to-action button (cta) you use in your campaigns may be letting you down. Read on to see some great cta examples as well as a few different key aspects that need to come together to create the perfect call-to-action for email campaigns. What are cta buttons and why are they important? Cta buttons are the buttons you use in your email campaigns that link to somewhere outside of email, usually to a website or online app. They are important because they increase click-through rates by making it clear to the reader what The next step should be. We did some experimentation and found that using a button-based cta increased our click-through rate by 28% compared to a company mailing list link-based cta. This result is because buttons have a few unique attributes that linked text does not, including: size – often a button will be much larger than a piece of linked text, grabbing the reader's attention. Design – buttons often have design elements that links don't, such as shadows, gradients, and other effects. Design elements Can make them stand out for readers. Color – often buttons will have a different color from the background and text, and this contrast catches the eye and makes the reader notice them more. White space - when a button is set away from other elements of the email, the white space around it creates a distraction-free zone, bringing the reader directly to it. When we look at these attributes combined, it's clear that a button is perfect for capturing scan readers' attention and driving them towards conversion. What is an email cta? After a reader has reviewed the content of your email and has a better idea of ​​who you are and what you offer,
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