The 4P's of marketing are: Product, Price, Place and Promotion. These 4p's are also known as Marketing Mix or Marketing Mix. They are the four basic pillars Jewelry Retouching Service of any marketing strategy and, when they are in balance, they influence and conquer the public. Next, we explain the main aspects you need to know about the price in marketing. What is Price in Marketing?
Price in marketing is generally defined as the amount of money a customer is willing to pay to obtain the benefits of a product. This is a definition at a glance. But let's go a little deeper: imagine that you are the client and you ask yourself: what makes me willing to Jewelry Retouching Service spend a certain amount of money to obtain the benefits of a product? The fact is that price has been the main determinant of consumer choice. And with the possibilities opened up by the Internet to consumers, this determinant has intensified.
With the Internet, consumers can: instantly compare prices among thousands of sellers; get free products; personalize the offers they are looking for; stipulate the price they are willing to pay and find the price they want; negotiate prices in online, face-to-face or auction exchanges. Thus, what defines and conditions the willingness of customers to spend a certain amount of money to obtain a product are several elements.