A few years ago, I spent a lot of money hiring an agency consultant. A consultant came to our office and interviewed me and my employees for a few days. He also spent time in our accounting department looking up our books. This particular consultant has over 99% experience with colleagues. He has worked with agencies of all sizes. He has done some of the best extant research on what makes an agency successful and what makes it unsuccessful. He provided us with some coveted feedback on what helped our agency a lot, but I rejected his most important advice.
He told me that we should find and specialize in a vertical niche. He was ready for my refusal. In fact, he had numbers to support his claim. He even had a number around when he or she usually overcame resistance to specialization. I'm far past photo color correction services the time when his work showed me to surrender to specialization. So I'm still fighting this "best practice" advice. advertisement Continue reading below Why? Being deep in the bones, I think I can get better results as a generalist. I also have 20 years of anecdotal evidence to prove it. I haven't disbanded you Let's not get in the way.
It does not delve into agencies that specialize in a particular vertical market . Many specialized institutions do a great job. In addition, specialized institutions do have their place. Especially in public relations and link building. I'm not saying I'm never specialized. The siren song of rising salaries may eventually invite me to specialize. Biz dev is much easier than it is now. By specializing, I can get rid of many of my headaches. But let's talk about why I don't plan to quickly convert my agency to a specialty. Childhood trauma and vertical niche My father is a certified accountant. For many years he owned a fairly large certified accountant practice in the Dallas area.