Professional level: The digital media technology major is the ideological and political demonstration major of Sichuan Tourism University. Policies and systems at all levels and a good atmosphere for educating people escort the construction of the ideological and political demonstration course of the "Graphic Design" course of digital media technology. 2 Features of the course The integration of nationalized emotion and food industry graphic design helps to create food industry packaging with both traditional connotation and fashionable novelty.
And achieve the purpose of cultural transmission and Image Manipulation Service commodity marketing. Therefore, the graphic design of the food industry should be combined with elements containing nationalized emotions, and have the social function of conveying nationalized emotions. One, food packaging design based on traditional festivals. Traditional festivals are a national culture that has been passed down for thousands of years. They carry the ideological essence of national culture. They have deep cultural origins and rich emotional connotations. It is also a good carrier for maintaining national centripetal force and cohesion. As an important part of traditional festivals, the Spring Festival is endowed with the emotion of family reunion, and it has become a way of expressing nationalized emotions, which is characterized by the participation and joy of the whole nation.
As shown in Figure 1, the food packaging designed based on the traditional festival Spring Festival takes the Spring Festival as the design inspiration. Through the reasonable arrangement of visual elements such as colors and graphics, it realizes the beautiful inheritance of national memory and conveys the mutual love between them. Emotion and care have become the emotional carrier of the inheritance of national cultural genes. With Chinese red as the main color of the packaging and gold as the auxiliary color, with the help of the emotional atmosphere inherent in the color, it creates a warm and joyful atmosphere, which symbolizes prosperity. The cartoon cow image is the main visual element. In the animation, the two cow cartoon elements hold Spring Festival gifts and wear festive clothes with auspicious patterns, reflecting a strong sense of festivity, so as to wish the New Year "sweet and beautiful",