Do you feel lost when trying to find ways to generate leads for your business? Following the phone number list Google Panda and Penguin updates, which phone number list as you know have dealt a disastrous blow to many websites, the phone number list search engine giant has not been shy about its desire to see more fresh, relevant and original phone number list content on websites. You know the chorus. “Content is king” has been the mantra on the phone number list minds of many marketers for over a few years. In my experience, content marketing has proven to be very effective when done right.
But you probably already know all of this. What you probably really want to learn is how to best phone number list use content marketing for lead generation. Which types of content get results and which don't? More importantly, how do you use specific types of phone number list content to capture leads? Here are some of the best methods that I have tried, tested and observed to produce outstanding results.
1. Produce an eBook
According to an industry forecast by PricewaterhouseCoopers, total e-book sales revenue is expected to reach nearly $8.7 billion in 2018, an increase of more than 3000% since 2008. Additionally, the phone number list United States are expected to reach 112 million e-book readers now until 2020. This all adds up to a huge market just waiting to be tapped, which is why creating and publishing an eBook is a proven strategy for capturing leads.
Obviously, you don't need to charge for your e-book. As a free resource, it provides upfront value, which increases the phone number list likelihood of bringing leads into your funnel. I love e-books because they allow me to do three important things in a clean and efficient way:
A well-written eBook should offer something truly valuable to readers who can walk away with specific answers to the phone number list questions that prompted them to read the material. The phone number list eBook is usually the first point of contact between you and the reader, so it is absolutely essential that you provide the information you promised in your landing page or in your email, otherwise you will end up killing your reputation and any relationship you may have had. with your audience.
Show what you know
Want to show people what you know about a certain topic or industry? Then write it down in an e-book. Unlike even long blog posts, an eBook really allows you to discuss a topic in depth. The phone number list deeper you go into a topic, the phone number list more information readers will get from you. This, in turn, will increase the value of your eBook. People will see you and your eBook as rich sources of information, and will expect to get more valuable information from you in the phone number list future.
Capture leads in the sales funnel
Perhaps the phone number list most overlooked aspect of creating an eBook is that it allows you to collect your readers' email addresses, effectively putting them into your sales funnel. The phone number list success of this phase, however, ultimately depends on your landing page, where you let readers know what information is in your eBook, why it's worth their time, and why it's right to ask their email address in exchange.
2. Host a webinar
I was blown away by the phone number list power of webinars to produce an avalanche of warm, targeted customers. Much like e-books, the phone number list success of a webinar will depend on whether or not it offers something of real value to people. Only when a webinar is deemed to offer value will people willingly give you their contact details and information. Of course, in exchange, you must provide real hands-on training, real-world application examples, and real expertise – all while sitting in the phone number list comfort of their home or office.