Different aspects of the client Tags shops business customers read later favorites 0 Rafa Wax TOP CONSULTANT Senior management, marketing, management and innovation. Nominated for best management professor in the world by "The Economist" Follow Author The glutton of electronic commerce is gobbling up every day with more usa phone list the chances of survival of traditional commerce. Traditional commerce knows that it has to digitize to continue surviving, at some point both types of commerce will coincide in all companies, but will they use the usa phone list strategies to achieve success in each channel or scenario? I already wrote some time ago and shared with all of you how traditional commerce, in my opinion , has the possibility of competing with online. However, I would like to point out certain things that I believe at a strategic level will determine the usual paths that each of the marketing channels will take in commerce.
What we clearly differentiate today as traditional commerce and online commerce, in a very short time I think it will not make sense to make this distinction, since both channels will converge in the same brands, in the same shops, in the same companies and for the client it will be a whole and not different areas, just different channels. It is absolutely necessary that traditional commerce be digitized and become omnichannel, but it is no less true that brands of usa phone list weight in online sales are looking for physical locations to have a direct and personal usa phone list with the client, that is what I shared some time and it will prevailthe hybrid form of marketing in this usa phone list (and in almost all sectors). However, both channels, traditional and online, will have the same purposes, which will be to capture and satisfy the customer, but will they use the same strategies? I do not think so It is very likely that traditional businesses, those that serve customers personally that have people serving people in person, because of this character, because of that tendency that we humans have of being sociable, will have to implement in their shop windows, in their visual merchandising, in its promotions, components, much more emotional features aimed at the hearts and senses of customers.
Kindness, personal treatment, advice, being able to touch and feel the product, are issues that go directly to the heart, to feel and to the emotion that all this provokes. In the same way in online commerce where some of the senses will not be possible to apply through this channel, you will have to carry out or impose strategies more based on efficiency, speed, price, etc... that is, you will have to look for the desire and the sale at the customer's reason. It will be a means of greater variety of products, therefore, more given to objective comparisons, of usa phone list opinions, all of this because the channel allows it, all of this I think has a greater weight or greater importance for the reason of the client in the process of purchase decision. Yes, if not to get upset, I already know that in both types of usa phone list you can in one way or another introduce values aimed at the heart or reason, I absolutely agree, the only thing I defend is that face-to-face commerce has the possibility of touching, feeling to the customer, online commerce will be able to get to know him, anticipate his purchases, know his habits better than anyone, talk and interact with him but always through devices and in relationships when intermediaries get in the way, be they of the strong type, they are no longer equal, they are neither better nor worse, but they will always be different.